Digital Communications Major

作为一名数字通信专业的学生，你的动手工作马上就要开始了. In your very first class, Introduction to Digital Communications, 你将通过创建自己的个人标志和网站来推出自己的“品牌”.

In every class that follows, you’ll add more pages to your website with samples of your work using platforms such as YouTube, X (formerly Twitter), Soundcloud, etc. – all branded with your logo. By the time you graduate, you will have:  

• 将你的网站编辑成一个令人印象深刻的作品集，与未来的雇主分享
• Honed skills across a broad spectrum of platforms
• 获得了如何最好地表现自己的扎实知识

In the program, you will also…

Earn Certifications! As part of your coursework, 你可以追求行业认可的证书和徽章来为你的简历加分:

• GA4(新的谷歌分析)，一个衡量网站流量的平台
• HubSpot, software for marketers
• SEMRush关键词搜索，搜索引擎优化平台
• Hootsuite, for social media professionals
• X(前身为Twitter) Flight Deck，面向社交媒体专业人士

Create Buzz-Worthy Social Media. 把你已经知道的社交媒体提升到一个新的水平——学习如何发展, implement, and evaluate social media strategies, 是每个公司现代商业战略的重要组成部分.

Gain Real-World Experience. GMercyU's campus is situated in the middle of one of the top media markets in the country. Practice the skills you’ve learned in the classroom and intern for major companies in the Philadelphia, New York City, and perhaps even Washington, D.C. areas.

Find Community in our Digital Communications Labs. GMercyU's new studio and lab give Digital Communications majors the space to hang out and build skills together while creating, producing, and editing content. See more on this below.

4+1 MBA Degree Option
Apply for this option during your junior year
Gwynedd Mercy University makes it easy for our business graduates to earn an advanced degree. With GMercyU's 4+1 MBA program option, students with a GPA of 3.0 or higher can earn both a bachelor of science (BS) degree in digital communications and a master’s degree in business administration (MBA) in just five years.

Skip the grad school entrance exams by taking graduate credits during your senior year – as part of your undergraduate tuition – and then seamlessly completing your MBA the following year. 

In addition to general education course requirements, our Bachelor of Science in Digital Communications students will complete the following courses as part of your graduation requirements. 

Pre-Requisites - 12 credits

Social Media & Digital Communications Core - 33 credits

Select 2 of the following major electives - 

Foundations of Business 

Credit Requirements
A minimum of 120 credits is required for the Bachelor of Science in Digital Communications degree.

Undergraduate Minors
增加你的学位作为一个数字通信专业的价值 undergraduate minor that best suits your personal and professional goals.

想知道作为数字通信专业的学生，你的课程会是什么样子? Here are a few highlights.

COMD200 Digital Analytics & Visualization
Explore digital analytics, big data, 和数据可视化，同时获得谷歌分析认证. Hands-on projects will focus on campaign tracking, tagging, web traffic measurement, dashboards, and more.

COMD 201 Mobile Content Creation
Create visual and audio content for social and digital media platforms using the same smart phone you use every day. Basic skills such as framing, composition, audio quality and website development will be covered in theory and with hands-on application. You will host projects on your own websites. Smartphone and app purchase required.

COMD301 Podcasting
新闻、出版和推广领域的播客持续增长. In this course, you’ll build upon the basic audio skills developed in prior courses to produce audience-targeted and technically competent podcasts. We will explore planning, recording, interviewing, editing, structure and storytelling along with technical concepts. 托管，分销和盈利也将涵盖.

COMD400 Digital Media Economics and Budgeting
Digital and social media, media convergence, 连通性和即时性已经颠覆了媒体的商业模式, 为社交媒体和数字媒体的少数主要参与者创造了空间, changed the way content is produced and distributed and altered advertising and public relations messaging and profit centers. This course explores the broad economic issues impacting digital and social businesses within today’s media landscape. We will discuss key economic principles influencing the communication and media industries including broadcasting, newspapers, motion pictures, music, video games, advertising, and public relations. Includes opportunity to earn Hootsuite Certification.

COMD400 Digital Communications Capstone
This capstone course is project oriented and will require students to apply skills in strategic planning, messaging to audience, gathering information, and producing content. (学生的项目灵感来自慈悲姐妹会的“关键关注”; see the DigComCrew website for examples.)

有关所有数字通信程序课程说明，请参阅 undergraduate catalog.

Located in University Hall, the studio and lab are equipped with modern equipment and software that students use to create and edit audio and video content, and graphics.

In the labs, collaboration and community are key. Students review each other's creative work and pitch other ideas, but also just hang out. 

"We're all very close. After all of our classes, 通常我们都在实验室里聊天，做实验," said Digital Communications major Justin Henderson.

In the labs, learn things like...

• Audio for video
• Composition
• Editing
• Framing
• Interviewing
• Lighting
• Microphone placement
• Post-production
• Recording
• Story-telling

...and more!

DigComCrew是数字通信学生内容制作团队. The team covers events and issues around campus and publishes their articles and videos on their website throughout the year. 

Browse DigComCrew.org

Margaret Rakus, EdD
Position: Assistant Professor, Program Coordinator of the Digital Communications and Marketing programs
Did You Know? Dr. Rakus在市场营销和公共关系方面担任过各种行业职位. 她也是一个狂热的皮划艇和徒步旅行者，并徒步安第斯山脉.
Read bio

Alan Harper, MBA, PhD
Position: Assistant Dean of the School of Business and Education; Associate Professor and Program Coordinator, Finance and Management Programs
Did You Know? Dr. Harper has 20 years of management experience and has published more than 15 peer-reviewed articles.
Read bio

Melissa Dennis, DBA
Position: Assistant Professor, Marketing
Did You Know? Dr. Dennis spent 15 years working for Disney Parks, Experiences and Products in customer relationship and customer engagement, supporting Walt Disney World, Disneyland, Disney Vacation Club, and the Disney Cruise line businesses.
Read bio

Maddie Herman, MsEd
Position: Instructor and Program Coordinator, Sport Management
Did You Know? 赫尔曼曾在费城76人队和富国银行中心工作, and ran GMercyU's Intramurals and Recreation program.
Read bio

Luigi Corrado, Jr., CPA, MT
Position: 会计学实践教授和项目协调员
Did You Know? Professor Corrado spent nearly 20 years in the accounting industry as a financial statement auditor, corporate controller, and senior consultant with a variety of firms.  
Read bio 

Griffin Edge由五个触点组成——卓越, Engagement, Experience, Empathy, 和鼓励——这些会成为你人生的基石 Distinctive Mercy Experience as a full-time undergraduate student.

The Griffin Edge includes an e-portfolio for documenting your GMercyU educational and extracurricular experiences (no matter your major), reflecting on those experiences, and receiving feedback from faculty. It's designed to help you take ownership of your educational journey and chart the right career path for you. It will also help you learn how to talk about your college experiences in meaningful ways — and that can make all the difference in a job interview. 

For example, a student might say in a job interview: "I conducted research at the undergraduate level." 

A Griffin Edge student might say: "The opportunity to conduct my own research alongside expert faculty taught me the importance of being exact in my data collection and analysis. 我甚至能够在我们的年度研究会议上展示我的发现! I know this is the career for me."

Learn more about the Griffin Edge here.

Philadelphia is the home of Comcast, a Fortune 500 media giant, 但是有更多的地方组织可以让你实习和建立关系网. Our students have recently interned for these companies.

• Donna A. Heckler Group
• ESPN Radio
• GMercyU's Marketing department
• Juma Entertainment television studio
• Malvern Retreat House
• Millennium Radio New Jersey
• NBC10 / WCAU Philadelphia
• Philadelphia Freedoms
• Public Relations at GMercyU
• Redeemer Health
• Saile & Saile LLP
• Special Olympics Pennsylvania
• Univest Corporation
• WMMR - Preston and Steve

The field of digital communications is broad, 所以你可以选择最适合自己兴趣的职业道路. If you’re a “people person,你可能会成为一名沟通或公共关系经理, 而数据驱动型的学生可能喜欢做SEO专家. Visual types may prefer crafting images and videos for social media – as full-time work or a side hustle. (你甚至可以以社交媒体影响者或youtube用户的身份推出你的品牌!)

这里只是数字通信专业的许多机会中的几个.

Communications/Public Relations Manager

Description: Help organizations build and maintain a positive public image by working with the press, sponsoring events, managing crises, and more.
Degree Requirements: A bachelor’s degree
Average Salary: The national median annual pay was $125,620 in 2022.
Source

Search Engine Optimization Manager

Description: Once you’ve learned the language of SEO, SEM, CTR, and Google Analytics, 你可以帮助提高网站在搜索引擎上的排名, improving their traffic and consumer reach.
Degree Requirements: A bachelor’s degree. Certifications in platforms such Google Analytics can help boost employment and salary opportunities.
Average Salary: The median annual pay is $76,088.
Source

Social Media Manager

Description: Build brand awareness by developing compelling, clickable, and culturally competent social media. 这一领域的机会很多，工作岗位增长了23%.在接下来的10年里增长2%，比全国平均水平快得多.*
Degree Requirements: A bachelor’s degree
Average Salary: The national median annual pay is $56,268.
Source

数字通信专业的其他可能的职业

• Assistant Editor
• Booking Agent
• Camera Operator
• Content Marketer
• Copywriter
• Data Analyst
• Designer
• Editor, writer
• Electronic Publishing
• Graphic Artist
• Marketing Specialist
• Media Director
• Online Strategist
• Producer – radio/television/movies
• Public Relations Specialist
• Publisher
• Reporter
• Social Media Specialist
• Speech Writer
• Sports Promoter
• Technical Writer
• Video Editor

*This is only a partial list and not meant to limit you. Some of these careers may require additional education.

Wondering Where You Might Eventually Work?

GMercyU传播系校友最近在这些组织中留下了自己的印记.

• CBS Interactive
• Harlem Globetrotters
• NBA
• Philadelphia Freedoms
• The Walt Disney Company
• University of Florida
• Us Media, LLC

Catch up with DigComCrew alumni!
Current students interview alumni on the DigComCrew podcast. Hear what Maggie, Scott, and Daquan are up to in their respective fields, from marketing to management to content creation!


 

Natasha Halovanic '23
娜塔莎特别喜欢她在视频制作中学到的实践经验, Podcasting, and her Capstone classes. Today, she is earning her MBA as a 4+1 MBA student. “I am pursuing my MBA because I hope to one day lead a team in my industry,” Natasha said. Learn more about Natasha's journey here.

Watch Natasha as the host of GMercyU's campus video tour.

Justin Henderson '23
Justin转学到GMercyU，找到了自己喜欢的社区和专业. 他喜欢内容创作、数据和分析、公共关系等. He's interned with the University's marketing department and soon begins a paid internship with Redeemer Health. Learn more about Justin's GMercyU's experience. 

 
Shawn DeSantis '21 
Current Position: Brand Specialist, DeSantis by DeSign; Social Media Manager, The Dance Effect Performing Arts Center
As a Digital Communications major, 肖恩通过内容制作和视频演示建立了信心. She also found her home at GMercyU with The Voices of Gwynedd and Campus Ministry (now called The Mercy Center). Learn more about Shawn's GMercyU experience.  

CJ Wolfe '19
现任职位:Immortal Vision Studio创始人兼首席执行官
In 2020, CJ launched Immortal Vision Studio, 这是一家繁忙的费城合作摄影工作室, videography, 以及为小企业和各种客户提供的数字内容. Along the way, 他帮助管理了前费城鹰队的Instagram账户, interned with Mural Arts Philadelphia, 有条不紊地获得了启动他的激情项目所需的经验. Learn about CJ's GMercyU experience.

Read more Griffin Success Stories.

你是否已经在其他机构获得了大学水平的学分? GMercyU使您可以轻松地转移-了解如何在我们的 Transfer Admissions page.

你也可以浏览我们与地区学校的协议 Transfer Your Credits page, and check out our guaranteed scholarships for transfer students.

Have questions about GMercyU's admissions requirements? Our Admissions Staff is ready to walk you through the process of applying or transferring to GMercyU’s Digital Communications program.

Email: admissions@chinaqinyu.com
Phone: 215-641-5510

Apply now

At GMercyU, 我们努力通过财政援助使所有人都能获得优质教育, scholarships, and grants. As a military-friendly university, 我们欢迎服务成员并参与所有VA教育福利计划. 

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获得数字通信领域令人兴奋的职业所需的教育. 

Apply now